Remember Bournvita ads of 2000s?
They were directed towards kids, not the parents, even when it was the parents who actually bought the product.
Data that you would have had would be pertaining to purchasing power, buying behavior etc. of the parent as most of the surveys and sales reports would have collected that.
Data that you will never have is what is the impact of child’s relentless demand for a particular brand over the decision making or buying behavior of the parent.
No matter what logical decision a parent make considering the price, nutrient value etc., he has to buy what the child wants, else the child won’t drink the milk and that defeats the purpose.
Since, you don’t have this data, how can you model or even get insights to improve the strategies to convince more kids to demand for your product.
What is essentially bring forwards is that simply depending on data and not observing the actual dynamics, you will have:
a. an incomplete model
b. lack of data which you will never have as you never looked for it at the first place.
To be Continued…
